When hosting a live webcast, preparation is key! To help you to get ready for your upcoming event, here are 10 questions you should ask yourself before hosting a live webcast.
- Who is your target audience?
The first step for planning a live webcast is to identify the target audience for the event. This should be a group of people that have the same interests, goals, and ethos as your company, and one that can be identified and targeted when advertising the webcast.
- What is the purpose of the webcast?
Determine what it is that you want to achieve from the webcast. Are you looking to advertise your services? Is it to demonstrate how your products can solve a common issue? Or, are you hoping to strengthen your brand reputation as a thought leader in the industry?
- What topic will you address?
Do as much research as you can into the current market. This will allow you to find any knowledge gaps that you can take advantage of, and further strengthen your position as an expert authority figure in the industry.
- How will people sign up for the event?
The easiest way to do this is to create a dedicated webpage to registering for the event. This will streamline interest from all platforms into one consolidated list.
- Do you have the right hosting software?
It is essential to choose the right live webcast platform for you, with all of the features and technology that you will need to effectively carry out your webcast. It is also a good idea to do a practice run before the day so that you can iron out any potential issues before they happen.
- How can you optimize attendance?
Not everyone that signs up for the webcast will attend live. Thus, it is key to consider how you might optimise the number of people who do attend the webcast, and potentially record the webcast for those that missed it.
- How can you ensure it is interesting?
In addition to ensuring you choose the right topic, you also need to consider how you might make the webcast interesting, keeping the audience engaged from start to finish.
- Will the audience be able to ask questions?
It is up to you how much audience interaction you want to include in your webcast. Structured Q&A sessions are a fantastic way to switch up the format, and encourage engagement.
- How will you measure the success of the event?
Depending on the purpose and aims of the event, decide which metrics and analytics you might use to determine how successful your event has been, giving you useful insights for your next webcast.
- What happens after the event is done?
After the event, it is important to follow up with the attendees to further nurture potential leads. The trick is to consistently check in with the participants, but without coming across as too pushy or annoying. After all, if something comes across as spam, it will only be ignored or deleted.
With these 10 questions in mind, you will be able to take the first steps towards planning a successful live webcast for your business.