How to Move Google Tag Manager Container to Another Account – News Couple

How to Move Google Tag Manager Container to Another Account

There may be some situations where you want to move your Google Tag Manager container to another account. Maybe your company has been acquired or maybe your agency has created a container in their account and now you want to take ownership under your own account.

Unfortunately, there is no simple way to do this as this can be done with several clicks. However, there are alternative solutions. I will explain it in this blog post.

Note: I assume you want to move the web container from one account to another.


First, let’s take a quick overview of the terms (so you and I are on the same page). In Google Tag Manager, account usually means a business/company. If a company has multiple websites, it still makes sense to only have one account.

In this account, you can have multiple containers. In many cases, one website means one container (but there are some exceptions).

So when I say “Move a Google Tag Manager container to another account”, I mean this:

If you just want to switch account administrators

On the other hand, if you mean “remove a user as an administrator from the account and make another user an administrator”, things will be a lot easier.

Simply login to your GTM account (if you are the GTM account administrator), then go to Administrator > User Management (In the the account column) and click on the user you want to make an administrator.

Then click the checkbox next to Director, Save Changes.

Done, this user is now the administrator. Account admins can add/remove other admins. The original administrator (who created the container) can also be removed from the account.

Anyway, let’s get back to the main topic – moving the container to another account.

Move the Google Tag Manager container to another account

As I said at the beginning of this blog post, there is no quick “move” option built into the Google Tag Manager. The process of moving the container to another account looks like this:

  1. Export the current container (you will get a file with all the tags, triggers, variables and templates) but the container id will be different
  2. Create a new GTM container
  3. Import the file into the new container (the one you exported)
  4. Publish the new container
  5. Ask the developer to change the container ID on your website (from old to new)

Let’s take a look at each step closer.

#1. Export the container

Go to your current container > Admin > Export Container.

Select your current workspace (if there are no changes).

If there are changes, it may make sense to select the latest published version. Consult about this with other co-workers who work with GTM at your company. Uncoordinated migration action may cause your coworker container changes to not publish/migrate.

When you select the workspace, all items will be selected by default. Keep these check boxes this way. Click Export.

In this way, you will get a .json file. You will need it later.

#2. Create a New Google Tag Manager Container

Go to the list of all your Google Tag Manager accounts. This can be done by clicking on this:

Then click three points on the account you want to “move” the container to. click Create container.

Then enter all the information that GTM asks you for.

#3. Import the container file

In this new Google Tag Manager container, go to Administrator > Import Container.

Choose the container file (and select the .json file you exported in step #1).

Choose Existing workspace.

Keep overwrite Selection. Since this is a brand new container, you don’t have to worry about overwriting any existing changes (since there aren’t any).

At the bottom of the window, you will see a list of all the items that will be imported.

click Sure.

# 4. Deploy the container

Take this step If the new container code is not added to the site source code.

You can publish all changes to the container by clicking the Submit button in the upper right corner and then completing all the other steps the user interface asks you to do.

#5. Switch from the old container on your website to the new container

This step varies for different websites and depends on how Google Tag Manager is installed on your website.

  • If a developer installs GTM, ask him/her to replace the container ID of the old container with the new one. You can find the new container ID next to a file preview GTM interface button.
  • If you installed GTM via a plug-in or some other way, you will need to change the ID yourself.

Don’t change anything else in the JavaScript snippet of the GTM container. Both pots (old and new) use the same symbol. The only thing different is the container ID.

Once all of these steps are completed in the specified order, your new container (from the other GTM account) will start running and will send data to the same tools as GA, etc.)

Will this type of migration affect my past Google Analytics data?


Will this type of migration affect my new data in Google Analytics?

Usually not. If you did everything right and there are no weird quirks on your website, then this migration should not cause any interruption to your data collection.

What if I don’t have access to the original container I want to move?

Then things get more complicated. All previous steps required access to the old container (so you can export the json file). But if you don’t have access to that (eg the agency that created your container has gone rogue), you’ll need to get rid of the container from the website and recreate all the items in your new container.

To do this, you will need a new GTM container (which you will import items into).

Then you have to go to and enter the ID of the container you lost access to. click search container.

then press issue in the upper-right corner and then click Download JSON. This will export the content of the container you selected. However, there are some limitations (keep reading).

Then complete steps 3, 4 and 5 of this blog post.

Limitations of this approach with GTME spy

The names of the tags/operators/variables will not be available. Thus when you import all the items, you will need to rename them manually one by one. This is the limit of Google Tag Manager. To keep things to a minimum, element names are not available in the downloadable gtm.js file.

GTM spy doesn’t seem to support custom templates either, so it won’t get rolled back. Since this is a free side project for a GTM user, you should not expect it to be constantly updated.

I know the Andromeda project also has a similar feature. They may support custom templates (try to access them).

last words

Although there is no “move Google Tag Manager container to another account” feature in GTM, it can still be achieved (by exporting and importing the container).

As long as you can access the original container, it shouldn’t take more than 15 minutes before you ask the developer to change the container identifier in the source code.

On the other hand, if you lose access to the original container, things get more complicated and limited. You may try to use GTM Spy or the Andromeda Project.

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