Pantone’s color of the year 2022 is Very Berry, a curious and intriguing color that embodies the curiosity and creativity of the coming year.
Very Peri has the characteristics of blue blues with a red-violet undertone. “A renewed gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE Very Peri puts the future in a new light,” says Pantone.
The result: a solid blue, a color similar to color themes of the post-2000s era, such as bright pink, blue, purple, and iridescent. It was a time of renewed optimism in technology, similar to where we are today.
The Pantone Color of the Year reflects what is happening in our global culture, expresses what people are looking for and this color hopes for an answer.
As we weave solitude and break out of solitude in previous years, our ideas of physical and digital space have leaked, and even merged, into one another. We’ve seen exciting developments in technology that show how the two spaces fuse together. We’ve seen the growth of artificial and virtual reality, game technology, and our ambition to embrace the metaverse. Very Berry is a response to who we are and how we want to move forward.
For the first time in Pantone’s Color of the Year history, they created a new color to capture how colors can communicate and express thoughts and emotions. Free Berry does just that, it’s a color that helps us understand and embrace the possibilities and perspectives that lie ahead.
This Pantone Color of the Year Very Peri embodies the transition into the digital world. That excitement and curiosity, that innovation and intrigue to explore and embrace the digital space and expand our ideas of what our lives could be.
Digital design helps us expand the boundaries of reality, and opens the door to a dynamic virtual world where we can explore and create new color possibilities
Creative and innovative designs with Very Berry
Here are some beautiful examples that show Fairy Berry’s curiosity and creativity in the designs that will take us into the next year and beyond.
Do you want more things in your life?
Get a very curious and interesting design.