Creating online content is a surefire way to build a brand that follows. Your content lets the world know what your brand is all about. The information contained in blog posts and videos presents the character and identity of the organization. But building credibility and producing trustworthy content involves more than just spreading information.
It takes time to establish authority in the digital world. Endorsements from others and third-party certifications go a long way. But also the tools that help you create consistently high-quality content. Here are 10 tools that brands can use to effectively and efficiently build their credibility with an online audience.
MarketMuse takes the guesswork out of how your site is currently ranked and which topics will increase your domain’s authority. You won’t have to spend weeks auditing existing content or doing keyword research with this tool.
The AI-powered MarketMuse platform does most of the heavy lifting by recording content as it is being written. The tool also suggests which links to include, how to improve existing content and which topics to prioritize.
How much time does a social media manager spend posting to Facebook, LinkedIn, Instagram, and TikTok? Zapier automates these repetitive tasks, and automatically publishes the content your team creates in apps like WordPress.
By allowing you to create workflows to publish the same content across multiple social media platforms, the tool can greatly increase the efficiency of your team. The team can also set up workflows according to job responsibilities or target specific types of content for individual platforms.
DivvyHQ combines all the steps involved in creating and promoting content into one app. Strategize topics and keywords as you target posts for different buying stages, such as awareness and reasoning. Create an asset library containing images and plans for an editorial calendar. DivvyHQ also has tools so the entire team can collaborate on ongoing work and make sure it’s moving on schedule.
CoSchedule helps you manage and organize marketing projects, including content. Within the toolkit, you can develop and share project calendars, automate social media posts, and create workflows. Workflows can include a series of tasks for a group or individual contributors.
There is also space within the app for linking and storing content assets, including image files. CoSchedule has a 14-day trial period, so you can try the app before you commit.
Collecting and analyzing data on the performance of social media posts gives companies insights into how to reach more people. Buffer measures optimal time to post, what types of content get the most engagement, and how often social media is used.
App analytics allows you to get to know your audience better and track your results over time. Buffer will also rank the comments on your posts so your social team can filter and respond to the most relevant ones.
WordPress is more than just a place to write blog posts. It is a complete website hosting solution. Design websites and landing pages without hiring an IT team with in-depth HTML knowledge.
WordPress also allows you to add online store capabilities, choose a custom domain name and integrate built-in spam protection. Choose a WordPress theme for your site or blog and seamlessly integrate with other platforms like YouTube and Twitter.
Semrush Digital Marketers is a toolkit dedicated to covering search engine optimization, content analysis and optimization, competitor research, and online public relations. The platform also allows digital marketing teams to find link building opportunities and the best keyword combinations for pay-per-click ads.
Among Semrush’s content marketing capabilities are ways to identify new post ideas and SEO templates based on keywords and competitors’ content. The app also has a free option.
LinkedIn allows your social team to create and share articles that highlight your brand expertise and industry insights. Shared content on LinkedIn increased by 50% in 2020 compared to the previous year’s activity, which indicates the growing reach of this platform.
LinkedIn’s capabilities enable B2B marketers to target their content based on demographics, interests, buyer personas, and internal data. These capabilities may soon extend to identifying like-minded influencers.
There is nothing worse than posting content only to find out that it contains errors after the fact. When you are trying to build brand credibility, clean and reliable content is key. Grammarly rules can save you from editorial errors by detecting errors before you publish.
The Grammarly Business plan includes a full analytical dashboard and makes recommendations based on how formal your content is. You’ll also get a style guide and support for up to 149 team members.
Online customer complaints, negative press, employee reviews, unflattering blog posts, and court records can damage your company’s reputation. But if you don’t know what other people are posting about you or what someone can find with a quick Google search, you can’t start fixing your photo. BrandYourself identifies negative online reviews and coverage while improving and increasing the visibility of positive online information about your company.
The BrandYourself team works with your team to strategize and implement an online reputation improvement plan. This can include responding to complaints and showing satisfactory solutions on sites such as the Better Business Bureau. Over time, you will be able to see and measure improvements with AI-based reports.
Your online brand reputation is shaped by what others say, what you post, and how your audience interacts with your content. Although it is not easy to control what others post, you can drive online narration effectively with smart content management tools. From research on SEO and competitors to content optimization and automation, you’ll be well on your way to creating positive perceptions that others will envy.