Why do you need to prepare and plan your e-commerce for the holiday season?
The holiday season is an excellent opportunity for e-commerce sites to end the year with a peek at the sales. Although the COVID-19 pandemic is on its way back, this year’s holiday season will still feel the effects of social distancing for example. Instead of wandering around malls and supermarkets, many consumers are likely to find themselves on the couch with their cell phones or laptops scanning the web for online retailers and e-commerce sites that will give them what they are looking for.
No doubt, this leaves heavy pressure on e-commerce sites not only to have the right technical setup to perform at the highest level but also to deliver the shopping experience that online shoppers have come to expect. That’s why we’d like to share our tips on how to develop your e-commerce holiday game to maximize the potential of buyer ready online shoppers looking for holiday deals and promotions for their liking.
3 actions to plan your e-commerce vacation
To prepare your business for high stress during the upcoming holiday season, you could consider:
1. Take advantage of your holiday shopping experience on your own website
Quickly optimize your website to make it easier for customers to navigate your web pages. They’re looking for information and products, so think of new ways to showcase your holiday deals. For example, create a large homepage banner displaying your seasonal collection and holiday sales. Or you can check your website’s performance data to determine which pages have the most traffic and add a popup to those pages with holiday promotions and deals.
2. Use your social media channels to promote your holiday deals
Online orders will not be placed on your online store. Today’s modern consumers often go to social media to get information about you. Before the holidays, you should start working on increasing your brand awareness on social media and sharing posts for engagement and engagement from your target audience. This could for example be a sneak peek at seasonal items, an X% holiday discount, an invitation to a holiday event, or something like that. To achieve this, you need to develop a social media marketing strategy that enables new and existing holiday shoppers to get excited about upcoming discounts.
3. Offer more than just a discount – create valuable holiday promotions
If you have loyal customers who place repeat orders, you should take your holiday promotions to the next level by offering options for upselling or complementary selling. You can recommend a product, service, or other item that is well suited to their order history. By doing so, you can help your customers find their perfect matching product, which leads to increased lasting value, brand loyalty, and customer satisfaction. However, if your recommendation is inappropriate, you risk driving your customers away.
For new customers, you can add value by offering a starter package at a discount. Or you can include a gift card or discount code for your second purchase. The third idea is to give your new customers the option to “send a discount to your friend and get X% off your next order”. This makes it easy for a new customer to get a discount for himself but also gives a discount to a friend, which makes him feel good and may be a reason to buy from you and not your competitor.
To sum up: start planning your vacation now to increase sales and make the most of the season!
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