What are the most important elements of the logo? – News Couple
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What are the most important elements of the logo?


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Creating a logo can seem like a daunting task if you don’t have a lot of experience with it. But the good news is that it doesn’t have to be impossible or even difficult. You only have to take one step at a time.

Most professional designers recommend taking the time to break down the personality behind the logo. Analyze the brand, including values, goals, and audience. Be prepared to sketch out some potential logo designs for further development.

When you’re ready for your basic work, it’s time to tackle the logo design task, step-by-step.

Brand message

The first element that needs attention in logo design is the accuracy of the brand’s messages. This requires the designer to take the logo as a whole, after looking at each element individually and comparing it with the personality of the brand to ensure that it is a good representation of the company behind the name.

This particular element is much more difficult to identify. Sub-factors such as taking into account sentiment in logo design, brand image and message play a full role as well.

Related Topics: What Your Logo Color Says About Your Company (Infographic)

The best way to ensure that this most important element is taken care of is to know the brand well. As mentioned at the beginning, it is the designer’s responsibility to analyze the brand, including values ​​and audience, and to match the design accordingly.

Other than the brand message, here are the five main elements of logo design that designers should pay attention to.

logo style

The actual style of your logo is a good place to start when putting the design together, because it gives you a direction to go.

The exact number of logos depends on who you ask and how it is calculated. Depending on your source, you can find anywhere from three to nine different classifications of logos. But here are the most important ones:

  • Letter, text mark, or only one character. This type of logo relies heavily on font selection for effectiveness. Tags use the company name as a logo; Initials and initials use one or more characters, usually the initials of a company name.

  • mascot. The mascot logo uses a character – usually a person or animal – as the “face” that represents the company, like Colonel Sanders at Kentucky Fried Chicken.

  • Photographer. The picture mark can represent the products offered by the company or symbolize the values ​​or attributes of the company. For example, the Apple logo is clearly not a literal representation of what the company sells, since the last time we checked, Steve Jobs was not in the gardening business. Rather, it is a symbolic representation of the search and realization of knowledge, returning to Adam and Eve eating fruit in the Garden of Eden.

  • symbolic symbolic; This type of logo uses an emblem such as a shield or banner.

  • Mix. Mixed tags usually combine a graphic with a character tag, text tag, or monogram. These are the most common types of logos, and they are among the most effective types of logos in helping to establish a new brand.

The type of logo you choose is the core element of the final product. It outlines the rest of the design options.

Font selection

Your choice of font, or whether you use a font at all, will be greatly influenced by the type of logo you decide to design. The font could be the centerpiece of the logo, or it could be a supporting player — or you might not even need one.

Related Topics: What type of logo is best for your brand?

Fonts are important not only because they are used to convey written content, but because the type of font you choose enhances tone as well.

  • Serif fonts are traditional, respectable, and trustworthy.

  • Sans serif fonts are sharp, clean and efficient.

  • The script fonts are artistic, unique and elegant.

  • Modern fonts are sexy, bold and impressive.

Even after choosing the font style that best suits the brand you work with, there are thousands upon thousands of different fonts. It’s a good idea to follow a few steps as you go through your different designs.

color choice

The choice of color is arguably one of the most influential elements in a logo. This is less because of the importance to the overall beauty of the design, and more because of the potential impact your color palette may have on the viewer.

The psychology of color design helps us choose the colors that are most likely to appeal to our target audience. It also helps us avoid colors that are likely to be dismissed as unattractive, or that have negative connotations due to background or culture.

And then, of course, there is the issue of usability. The choice of color goes a long way to ensuring that you create a logo design that is easy to understand, with the individual elements clearly distinguishing from each other and from the background. Very low color contrast, and everything looks the same. Contrast is too great, and the viewer may have to shield their eyes from the flickering colors.

Make no mistake about it, the choice of color is a very important element in logo design.

drawing style

The overall style of the graphic – and the logo as a whole, as logos should be harmonious – can greatly influence the tone that is transmitted. Hand drawn graphic with unique elements makes the logo stand out as quirky and unusual; Drawing a simple, general shape without any distinct elements does not make the logo stand out at all.

Graphics can also be modern, sharp, clean, cool, quirky, cute, and smart – there really is no limit to what a simple choice of graphic can say about the logo and the brand behind it. So it is necessary to choose this particular element wisely.

Taking care of each of these important elements, logo design doesn’t have to be overwhelming. It could just be another part of a successful design journey.



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