Halloween is traditionally known for costumes, candy, and trick-or-treating, but this year, the holiday is moving into the virtual world as it unfolds. As such, non-fungible tokens, or NFTs, are created to display Halloween themes in hopes of attracting collectors looking for themed drops.
Although Halloween-inspired NFTs seem like a new concept, NFT artist Etsploit told Cointelegraph that Halloween holds a certain cultural significance that can’t be ignored: “I think people will collect NFTs for Halloween similar to limited editions of NFTs or versions of anything else. “
Given this sentiment, Etsploit launched the “Mango Heroes” project, a series of NFTs built on the Solana blockchain and inspired by the decentralized trading platform Mango Markets. Etsploit noted that 7,000 “Mango Heroes” will be available October 31, along with a special edition for the Halloween portion of the collection. “We will be giving a Mango Hero reminiscent of Jason from the Halloween Movie series to a member of the Mango Heroes fray who has contributed even more to the development of our community,” Etsploit said.
In addition to Mango Heroes, the NFT chain created by NFTignition known as “Monster Bash” has been launched in time for Halloween 2021. Danielle Davis, founder of NFTignition, told Cointelegraph that the Monsters Bash pool includes 10,000 NFTs based on classic monsters that live on the Ethereum blockchain : “The collection features a series of generative art pieces that come in the form of man and beast. Your ‘human’ condition will turn into a beast before your very eyes.”
Davis shared that the goal of Monster Bash is to honor classic movie monsters like vampires, mummies, and werewolves. Like most NFT projects that appeal to collectors looking for specific topics, Davis explained that choosing Monster Bash is meant to evoke nostalgia in people when viewing these creations.
Another NFT version of NFT was launched by Uncanny Apes, a group created by the Imperium token team that includes 5,999 “unfit” monkeys. JB Shaw, co-founder of Uncanny Apes, told Cointelegraph that the Uncanny Apes Halloween edition features “a ghostly team of creepy monkeys with a different level of exclusivity.”
Shaw shared that the Imperium token will launch with a limited edition of 666 NFTs from the super primate: “The monkeys of the Halloween edition have a total of 25 different possible themes with five different categories (backgrounds, headwear, hairstyle, glasses and face emoticons).”
While killer mangoes, transforming colorful monsters and monkeys are being launched by the crypto community, some big celebrities and brands have also created Halloween-inspired digital collectibles.
For example, American businesswoman and TV personality Martha Stewart released a Halloween series of NFTs this month which is currently on Fresh Mint – Stewart’s NFT website. According to sources, one of Stewart’s NFT sets features several Halloween costumes that the eclectic TV host has worn over the years. Others display Roy Lichtenstein’s painting, “Black Widow” and “Ghost Chivalry”. Some of Stewart’s signature NFT drops also include work from the Brooklyn-based Maniac Pumpkin Carvers collective.
While staying true to Martha Stewart’s extensive brand, it has also been observed that customers interested in NFTs can bid on offerings such as “Custom Carved Pumpkin”, while also requesting the creation of specific designs that are not NFTs. On October 19, Stewart stated in an Instagram post that this is the first of many NFT groups she plans to release.
If Martha Stewart’s NFT collection wasn’t shocking enough, it might come as a surprise that Spirit Halloween – North America’s largest Halloween retailer – is also showing off its NFT collection this year. Spirit Halloween recently announced a partnership with Upland, a blockchain-based metaverse, that will allow the retailer to showcase some of the most iconic costumes like Jack the Ripper in the virtual world of Upland.
Celebrating Halloween in the metaverse with NFTs
What’s controversial about the NFT collection for Spirit Halloween is the tool behind it. For example, the full launch of Spirit Halloween NFT packs began on October 25, and they feature Halloween-themed game pieces called Block Explorers. After launch, Spirit Halloween will take over the Upland metaverse with their NFT packs consisting of in-game decorations, terrifying block explorers and elevated “Legits”, a new generation of interactive NFTs.
According to Dirk Lueth, co-founder of Upland, Legits incorporate 3D designs that are optimized for the mobile experience. Lueth added that these new NFTs will provide an additional layer of games that “hardcore Spirit Halloween fans will want to collect, exchange and display, including an increased level of interaction.”
Decentraland, another blockchain-based metaverse, is celebrating Halloween with NFTs by partnering with BEAR NFT and a number of other organizations to produce a Metaverse event called “NFTs Are Dead.” The virtual gathering is scheduled to take place on October 31, and will serve as the official Halloween celebration and party for Decentraland.
Ryan Keefer, event producer and co-founder of BEAR NFT, told Cointelegraph that NFTs will play a big role, given that the Decentraland Virtual Land is an indestructible token. Kiefer added that NFT wearables will be airdropped for users during the event:
“Guests are invited to dress up in their best costumes for a photo shoot, a costume contest, and other fun surprises. Attendees should also look for a secret 1/1 dressable and wearable special VIP guest who will reveal themselves to those committing to the grand finale of the party.”
According to Kieffer, the purpose of such an event is to bring people together in the metaverse, which appears to be an ongoing topic after COVID-19. In addition to virtual Halloween gatherings, Davis notes that Monster Bash collectors are able to earn passive income through in-game tournaments. “It’s going to be a hole against other monsters, with one control at a time! Each monster has its own attributes, allowing it to be better in some competitions than others,” Davis explained.
Interestingly enough, virtual games that take advantage of NFTs may be one of the best applications for non-natural holiday-themed games. Recent data from the Worldwide Asset eXchange finds that significant NFT growth has been driven by rising gaming activity, noting that over $1 million in NFT trading has been generated on the platform over the past month alone.
Will Halloween NFTs be a trick or a treat?
Although Halloween-themed NFTs seem to be in abundance this year, some may be wondering if this will be an ongoing trend or just another opportunity to hop aboard the NFT noise train while it’s hot.
Although the future of crypto can be difficult to predict, Kiefer believes there is room for more NFT-focused versions of Halloween, especially with wearables that can be used as clothing. In Kiefer’s view, a number of luxury fashion brands have also launched NFT collections to be nearly worn as the concept gains traction.
Related Topics: Culture converges with blockchain as luxury fashion brands launch NFT collections
Echoing Keefer, Etsploit commented that Halloween-themed NFTs could really gain traction after a few years “I think right now, most people are looking at what will be the next excellent project in the long run,” he noted. Shaw further noted that the Halloween version of Uncanny Ape might be too specific for the market as a whole, but he thinks the base line of Uncanny Apes will interest collectors.
Davis further commented that although the Monster Bash collection was released during the days leading up to Halloween, the collection is not a Halloween project:
“We think monsters are for every holiday, they are spooky friends all year round! Just because Halloween is over, that doesn’t mean the job will stop or the art getting worse. We believe that while there is a clear holiday-specific relationship in the market, that won’t stop our community of existence and growth.