A Dallas Mavericks fan has won $100,000 in Bitcoin (BTC) after making a series of shots at a National Basketball Association (NBA) shootout event sponsored by crypto broker Voyager Digital.
Basketball penalty shootout winner Isaiah Stone completed all stages of the challenge, which included a free throw, a three-pointer goal, and a half-court field goal. according to For the Dallas Mavericks, the Voyager-sponsored prize money was the team’s biggest promotion on the field.
#MFFLIsaiah Stone just won the biggest cash prize she’s ever won in a promo on the court at the Dallas Mavericks court‼️
– Dallas Mavericks (@dallasmavs) October 29 2021
On Wednesday, Voyager Digital entered into a five-year partnership deal with Mark Cuban’s Dallas Mavericks team to increase exposure to cryptocurrency among NBA fans through various fan engagement promotions.
As Cointelegraph reported, the cryptocurrency exchange will also have naming rights to the Mavs Gaming Hub in Dallas, the home of the Mavs NBA 2K League team. According to Cuban:
“Our partnership with Voyager will allow NBA fans and Mavs to learn more about Voyager and how they can earn more from the Voyagers platform than from traditional financial apps.”
In addition, the NBA franchise rewards program allows fans to purchase merchandise and win rewards in cryptocurrencies including Bitcoin, Ethereum (ETH), and Dogecoin (DOGE).
Related: Coinbase announces multi-year partnership with NBA and WNBA
On October 19, crypto exchange Coinbase signed a multi-year partnership with five NBA leagues – the NBA, the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League and USA Basketball – as an official partner to improve fan interaction.
“As part of the partnership, we will create interactive experiences to engage with the amazing NBA and WNBA community and athletes around the world,” said Coinbase Chief Marketing Officer Kate Roach.