38 Real Estate Statistical Agents Should Know in 2021 – News Couple
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38 Real Estate Statistical Agents Should Know in 2021


The nature of the real estate landscape is constantly evolving, difficult to monitor, and even difficult to predict. Agents need to stay on top of a host of different trends and factors – a challenge that is rarely straightforward.

To help make this process a little easier, we’ve compiled a list of 38 key statistics covering some of the most pressing issues real estate professionals need to focus on — the changing digital trends of practice, generational differences for potential clients, and the impact of pandemic-related shifts in the workplace — with Some perspective on what it means for agents.

Let’s dive in.

Real estate in the digital age statistics

Use of broker technology

What does this tell us?

The real estate industry appears to be keeping pace with the rising tide of digital transformation. Newer technology has become woven into the fabric of the day-to-day operations of most landlords – with an increased focus on social media activity and a strong online presence for lead generation and brand awareness.

Use of Social Media Realtor

What does this tell us?

Real estate professionals savvy in social media seem to spend their time on “more mature” social media platforms that give way to direct and long-term lead generation – ie Facebook and LinkedIn.

However, other less traditional platforms that can add a visual element to real estate promotion are also emerging. Instagram is the second most popular social media forum for real estate agents, and more are looking to YouTube as a way to promote their brands and gain traction.

Real estate trends by generations

Statistics for first-time home buyers by age

What does this tell us?

These statistics are somewhat in line with what you would expect when it comes to first-time home buyers – younger buyers are less likely to have actually owned a home than older buyers.

However, there is something to be said for the fact that nearly half of the older millennials (buyers aged 31-40) are buying their first home. If you’re trying to tailor your efforts to suit first-time buyers, try to better understand millennials’ interests, priorities, and typical financial circumstances.

Millennium Real Estate Statistics

What does this tell us?

Millennials are the future of home buying. That 37% figure will inevitably expand as millennials get older, expand their savings, and likely pay off their student loan debt.

As a real estate agent, it will serve you to prepare for this transformation. Once again, do what you can to understand what millennials are looking for outside of the real estate market.

Tenth Generation Real Estate Statistics

What does this tell us?

It might go without saying, but Generation X’s high average income and tendency to buy more expensive homes make them one of the most profitable generations for real estate agents.

Baby Boomer Real Estate Statistics

What does this tell us?

At this point, Boomers are more likely to sell homes than other generations – so if you’re interested in working with sellers rather than buyers, you should probably do business with them.

But when they Act Buying Homes Many baby boomers tend to buy newly built homes, which are likely to be more expensive than their younger counterparts. So don’t be quick to count and focus on younger markets – boomers still offer plenty of lucrative opportunities for agents.

The impact of pandemic-related office transformations on commercial real estate

The effect of business preferences on commercial real estate

What does this tell us?

The impact of the pandemic on business preferences is being reflected in companies shifting to smaller offices or remote operations entirely – shaping a new landscape for commercial real estate agents selling office space. If you are in the field, you are probably already ready for this change. If not, this is something you should stay aware of.

The pandemic won’t (hopefully) last forever, so the pendulum may shift once again to companies taking up larger office space as these types of environments become safer and more common.

The real estate industry is never static – and if you want to keep pace, you need to stay on top of emerging trends in both the broader landscape of practice and your place in it. It’s a fast-paced field, so constantly researching how it’s transforming is in your best interest if you want to be the best agent you can be.

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