As a leader, effectively maintaining your executive presence builds credibility, trust, and, ultimately, followers. It gives you a competitive advantage over other job candidates, giving you access to better career opportunities.
Every CEO needs to think about their existence. But before you can build an effective strategy for growing your executive presence and create the tools that support it, you need to understand what your executive presence is. To get started, here are three components of an executive presence every leader should know.
Gravitas is the first component of executive existence. It is the value you chose. It’s how you like to create value in the world, and how you save or make money for the organization to justify the cost of hiring you.
One factor of executive existence that goes along with attractiveness is the depth of your knowledge. As a CEO, you got where you are today because you’ve thought about a lot of situations. Developing charisma occurs naturally in your career as you gain more experience and climb the corporate ladder.
Some traits related to attractiveness include practical knowledge, composure, confidence, resonance, and vision.
The second and most important component of an executive presence is communication. How do you present your value? Communication also includes things like your personality and approach. These are the things that will convey your executive presence.
One of the factors of executive existence that corresponds to communication is the communication of knowledge. After thinking about a lot of situations in your career, I was able to communicate this evolution of thought. I took these experiences, learned from them, and grew from them. This is the most important component of an executive presence because for leaders with an effective executive presence, communication makes up 51% of it. In other words, the effectiveness of your executive presence depends on your communication of knowledge.
Some traits related to communication include originality, limitations, integrity, concern, and humility.
The final component of your executive existence is your appearance. This is how your value is interpreted. It could be physical appearance (how you dress) or it could be body language such as facial expressions and hand gestures.
The final factor of executive presence that goes with appearance is your style of delivery. As a CEO, you’ve thought about a lot of situations in your career and communicated this development in that, and now appearance is the type of representation you choose to convey that message.
Some of the attributes related to appearance include personal style, intent, inclusivity, reactivity, and assertiveness.
As a leader in your industry, you have an executive presence. When others evaluate your executive presence (your reputation), they take into account your attractiveness, communication, and appearance. Understanding the three components of an executive presence is the first step to building an effective executive presence strategy, which will give you access to better career opportunities.
To learn more about how to build your executive presence, download our e-book, The 4 Step Process for Creating Your Online Executive PresenceWritten by JT O’Donnell, founder and CEO of Work It Daily.
Do you want to build your executive presence?
If you are an executive looking to advance in your career, you need to make your executive presence a priority. This includes your online executive presence. Failing to contribute consistently online in a meaningful way will put you on the fast track to becoming irrelevant and memorable.
Join JT O’Donnell, LinkedIn influencer and founder and CEO of Work It Daily, for this 3-hour live course designed to help you overcome these obstacles and emerge in the new normal for 2021 and beyond.
During this class, you will learn how to:
- Evaluate your executive presence to determine what you have to convey online
- Make your resume, LinkedIn profile, and other professional branding tools say more by sharing less on purpose
- Create a “content tree” to make sure you always have a lot to share online
- Select the right types of content to share to maximize your ROI
interested? Sign up for this live executive attendance training today!
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