Why Purpose-Oriented Markets Are the Antidote to Amazon – News Couple

Why Purpose-Oriented Markets Are the Antidote to Amazon

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Being the child of a Bedouin businessman, I was on the move a lot. I’ve visited 45 out of the 50 US states and lived in eight. However, it wasn’t until my early thirties that I made my way to Oregon and “Maker Town” Portland. The culture was not like anything I had experienced. Walking the neighborhood streets, devoid of convenience stores, it turned out to me, it was rare to be in a community where local small businesses thrive.

In the early days of the crisis, the world went digital. We learned, worked, exercised and shopped online. In what many thought was a temporary shift, the visibility and convenience factor for e-commerce giants like Amazon has put our small business economy at risk. A survey by the Local Self-Reliance Institute shows that three-quarters of independent retailers see Amazon’s dominance as a major threat to their survival. that it.

From 2007 to 2017, while Amazon secured its rise, the number of small retailers declined by 65,000. About 40 percent of the country’s small makers of apparel, toys, and sporting goods have disappeared, along with about a third of small book publishers.

It doesn’t have to be this way. Value-based markets appear to promote local small businesses on a global scale. These online hubs enable consumers to find products based on what interests them most. It’s the digital equivalent of knowing the manufacturer on the street, and it just might be the antidote to Amazon’s war on small businesses — that is, if consumers buy.

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Behind the guise of Amazon’s ‘philanthropic monopoly’

In Dave Eggers’ new spelling all He paints a dystopian future as a fictional search engine company buys an e-commerce giant. The company’s algorithmic giant controls access to everything from housing to food to jobs, yet its abuse of power is disguised under what Eggers calls “good mastery of the market.”

In the real world, the real Amazon invests a lot in PR efforts to portray itself as a societal player that has a “mutually beneficial relationship” with small businesses. However, only 11 percent of companies selling on their site describe their experience as successful.

From dominating the online marketplace and preventing small businesses from establishing relationships with their customers to selling merchandise below cost to control market share, the optics of Amazon philanthropy are tainted by unscrupulous practices.

I’m not suggesting that e-commerce giants like Amazon have no place in the retail market. If the customer lives far from a big city and cannot buy essential medical supplies or medical supplies, he should be able to get his goods online. However, when these global mega-companies promote a disruptive cycle of production, consumption and convenience at all costs, we have to stop and ask ourselves: What will our retail world look like 10 years from now?

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Convenience kills retail biodiversity

Last year, when I was setting up my home in Portland, I needed a wardrobe and easily purchased it from Wayfair. The next day as I was driving through the new neighborhood, I realized there was a local furniture store five minutes away with a large stockpile. It wasn’t out of a lack of desire that I had stopped before, it was a lack of awareness.

Lack of awareness for small businesses through internet search is an internet-wide problem. Both paid search and membership are dominated by ads and SEO companies creating an uneven playing field for local shops. Only 2 percent of brands have the first page of search results on Google and it’s getting worse.

Value-based markets can change this. As consumers become more aware of where to shop based on their values, they can consciously choose to bypass tech giants like Amazon. This is how we can build a more sustainable and diversified small business economy.

When you buy from a small business in your area, that money is cycled back into the local economy to support local job growth and pay for community infrastructures such as public schools and hospitals. When you buy from Amazon, 30 percent of your money goes back to Amazon. think about it. Did you intend to fund Bezos’ space race?

Fortunately, more people are realizing the power of their buying habits and using them to shape the future they want to see. In 2020, Generation Z and Millenials spent $3 trillion shopping for companies that reflect their values. 82 percent said they would spend more to support local businesses after the pandemic.

Eggers’ miserable vision of America ruled by a corporate dictatorship is a cautionary tale of what can happen if we don’t realize the true cost of our spending decisions. I would argue that we are standing on the edge of that cliff.

I remain optimistic about our ability to make different and better choices. In the past year, we’ve seen people come together to change laws that are systematically designed to oppress entire populations. I think we can all learn to shop for our values. It’s time we embrace our power as consumers, one click at a time.

Related Topics: 14 Tips for Safe Online Shopping

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