EEC Products -> GA4 Elements – Custom Variable Model – News Couple
ANALYTICS

EEC Products -> GA4 Elements – Custom Variable Model


The EEC Products -> GA4 Elements The custom variant form is a variant form of the Google Tag Manager community form gallery.

Describe

This template contains four main options.

  • Set the e-commerce object automatically – Template searches in a file the most recent ecommerce push the body inward dataLayer, and takes its product group, impressions or promotions (whichever is present). Returns the array set in the desired format by a file items The parameter in e-commerce is GA4.
  • Map product range – Select a variant from the drop-down menu showing a valid Enhanced E-Commerce products matrix array. The variable will be set in the desired format by items Labs.
  • Map impressions collection – Select a variant from the drop-down menu showing a valid Enhanced E-Commerce impressions matrix array. The variable will be set in the desired format by items Labs.
  • group promotions map – Select a variant from the drop-down menu showing a valid Enhanced E-Commerce promotions matrix array. The variable will be set in the desired format by items Labs.

The elements are mapped as closely as possible using the following pairs:

EEC parameter GA4 parameter Describe
id item_id or promotion_id The identifier of the product, impression, or promotion.
name item_name or promotion_name Product name, impression or promotion.
brand item_brand The product’s brand or impression.
variant item_variant Product shape or impression.
category item_category([2-5]) The product category or appearance is automatically split into item_category to me item_category5.
price price Product price or impression.
quantity quantity Product quantity or impression.
list item_list_name Product listing for product or impression – taken from the product/impression object if available, or from actionField If it is there.
position index or creative_slot Index impression or promotion slot.
creative creative_name Promotional design name.

Additionally, you can a map Product-wide custom dimensions and metrics for appropriate item parameter names. To create a mapping, you need to provide a file index number Custom dimension or scale (eg 1 in a dimension1) in the first field, then File Item parameter name per second. To set a custom scale in the index 13 to a parameter named element quantity_in_stock, you can create the mapping as follows:

custom metrics map

All custom dimensions and gauges Not The mapping will be added to the element object with their original names (so dimension17And metric23 for example).

Release Notes

date set of changes
December 9, 2020 Repair quantity do not send NaN If the source is not a valid number.
November 28, 2020 Repair item_categoryX For the absence of the second underscore. The official documentation is wrong.
November 23, 2020 Automatically convert quantity to an integer, as any other numeric format cuts the item returns.
October 21, 2020 Added option to set custom dimensions and metrics for appropriate item parameter names.
October 17, 2020 The initial release.



Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button